Andrew (perspectivism) wrote,

marketing is believing and making others understand

If more marketing people would work for companies whose product(s) they truly believed in and understood and they TRULY EVANGELIZED those products we'd all be better off, more informed, and happier with the company after the purchase. Companies should only hire these types of people for those types of positions.

It seems that marketing (especially on the net) has become nothing more than applying a few generic skills one learned in B-school to "Product X" in order to "SELL". Marketing is believing and making others understand. Selling is about collecting the cash from willing customers. A good product sells itself.

Marketing folks have got to realize that we see through the bullshit. If you don't believe it, we can tell. If you don't know what it does, it's painfully obvious. Marketing is about effective and clear communication,
(a concurring comment on Moose's Marketing Manifesto)
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