Andrew (perspectivism) wrote,

Political Correctness: The Economics of Signaling

The model suggests that the incentive to be politically correct fades as society�s population of racists, to take his example, falls. With few racists about, actions that could be consistent with racism�such as advising against affirmative action�might not produce a racist reputation. This will be especially true when individuals and institutions behave elsewhere in such a way as to build their reputation. This newspaper, with luck, has a sufficiently liberal reputation to avoid charges of sexism when it uses terms such as �congressmen� and �businessmen� to refer to mixed-sex groups. (The Economist)
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