Wales did some digging, and he found that the domain name that hosted the fake discussion about Liv Tyler contained hundreds of links to the exact same discussion for other celebrities.
So Wales mentioned his find to his friend Diana Hsieh, the editor of the tech news site Geek Press. Hsieh thought it was a good story, and she wrote an article on the Liv Tyler scam.
The story was picked up by Slashdot.
And Wired. Beautifully done, geekpress and bomis!!