Approval: One approves of marriage firstly because one does not yet know it, secondly because one has got used to the idea of it, thirdly because one is married -- in almost every case, that is to say. And yet none of this is proof that marriage is a good thing.
(Nietzsche: Daybreak, Book IV, 358 & 359)
One of my true joys in our free economy is seeing how instinctive social urges give rise to naked market needs. Yesterday, I clicked on some AdWords & got rewarded with perhaps the best-written niched psych-of-communication pitch letter ever: StopYourDivorce. Mmmmm, agitate that sharp pain!