In New York, where the competition to gain entry to elite colleges seems to have reached an unparalleled frenzy, the typical private school student now prepares for the SAT by studying one-on-one with a private tutor. Tutors with a reputation for eliciting significantly higher scores can command fees of hundreds of dollars an hour. The most successful such tutor in the city currently charges $565 for 50 minutes (most tutors get a lot less) and has all the work he can handle. For families who can afford it, total fees to prepare one student for the SAT can amount to several tens of thousands of dollars. (Comparable sums are spent on professional admissions counselors to "package" the student and supervise the applications; the current market leader in New York charges a flat fee of $28,995.) And, despite what the College Board would have people believe is possible, parents are not paying all this for only modest increases. Score gains in the range of 100 to 300 points--enough to make a difference at Princeton or Duke or Berkeley--are expected and more often than not accomplished.