Andrew (perspectivism) wrote,

"With [out-of-the-box software], money comes first and usability comes second. On the Web, usability comes first and money comes second. This is why websites must focus on usability in order to succeed. [...] The main finding from my six years of usability studies of web users is that they are extremely impatient. [...] Because users prefer sites with high usability, sheer 'design Darwinism' will ultimately lead to the survival of the most usable sites." -- Jakob Nielsen, on mass marketing & business models
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