If you ever go to Spices Thai Cafe in Rancho Bernardo, do NOT order coffee! They serve instant. In this day and age. With three Starclones within two blocks. Actual quote from the proprietor (who I generously presume has never consumed an American beverage in his life): "But, this is Taster's Choice! 90% of our customers love it! Better than Folger's!" . . . I bet he's observed that "only" 10% of his coffee-drinkers have complained. Marketing studies typically show that one in twenty dissatisfied customers are willing to complain, so his coffee must be especially effective at generating feedback!