Andrew (perspectivism) wrote,
Andrew
perspectivism

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bizarre insertions, of metatextual dissonance

I received a great letter this week. And, I feel like sharing!

So, peek inside my viewer mail bag...

Andrew –

I feel only you could understand my consternation over this.

Don’t ask me why I was reading Business Week, but it revealed the most bizarre insertion [...] in a consumer mag EVER!!!!:

“What's more, any keeping-up-with-the-Gateses digital dream can become a nightmare as you wade through a tangle of wires -- or wireless software codes -- and incompatible standards. For years, such barriers have stymied the smart-home concept. Indeed, the integrated home is still somewhat akin to Middle-earth in The Lord of the Rings, with factions constantly on the brink of war [Can you use sic for inherited metatextual dissonance? Cuz I really want to use sic here, okay? So: sic]. ‘Right now, all we have are a lot of digital islands in the home,’ says Bill Kenney, vice-president for online strategy at Sears, Roebuck & Co.”

I truly marvel at the fact that this reference cleared an editor’s desk! Could it be that movie studios are now paying for product placement in the print media, paying for bizarre insertions like that one?! After years of allowing other industries to use their native medium to gain greater marketplace mindshare, could they now be joining in on the cross-media, pay-for-reference bandwagon, bringing to full fruition a closed-circuit, cross-referencing media matrix loop? [...]

I’ve been trying varied parsings of the reference in question to see if it gets any less bizarre:

Indeed then, an aluminum o-ring in a 1983 Buick Le Sabre’s underside exhaust mount casing chamber is still somewhat akin to Middle-earth in The Lord of the Rings, with factions constantly on the brink of war.

Indeed then, the leftmost stalls of UCSD’s Geisel Library’s northwing 7th floor women’s restrooms are still somewhat akin to Middle-earth in The Lord of the Rings, with factions constantly on the brink of war.


Nice!
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