Andrew (perspectivism) wrote,
Andrew
perspectivism

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"It's not a damn beanbag!"

The other day walking through a mall, I entered a simple & beautiful store with quite possibly the savviest Gen X sales approach ever: LoveSac!

In-store, they convey ultimate rebel chic with 6 large photoshopped posters, and the perfect-volume soundtrack included obscure Guns 'N Roses...

Looking over their whole website, I am blown away by their hip take on the b-school marketing standard. Whoever writes their copy...wow.

(LoveSac Corporate, if you're backtracking links, the Horton Plaza store gets the credit for doing a good job!)
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